Successful creative decisions are based on a solid understanding of your organization and your competitors.
Forge & Foundry aligns strategic plans with your goals, always keeping your target audiences in mind.
This makes it easier to seize opportunities and capitalize on competitive advantages, which ultimately grows your reputation and bottom line.
- Gathering insight from key stakeholders
- Assessing marketplace perceptions
- Conducting competitive research and analysis
- Identifying compelling points of differentiation and value propositions
- Mapping patterns among primary and secondary target audiences
- Tracking industry trends and developments
- Prioritizing business development and marketing goals
- Outlining short- and long-term action plans
- Crafting positioning statements and key messages